Business Development
This activity supports the business in creating and developing commercial value on the market. It combines aspects of strategy and lays out the relative methods, channels and processes to be used to generate commercial opportunities to be then transformed into business realities.
Areas of intervention
- Commercial business plans
- Go to market models
- Account plan on strategic clients
- Channel strategy: direct and indirect
- Digital channels B2B and B2C
- Cross-channel
- Marketing plan
- Multi-channel marketing
- Marketing machine
- Incentive plan