The objective of Competitive Intelligence is to help companies better understand their competitive environment in order to make sound business decisions, and to uncover opportunities as well as threats. 

Competitive intelligence includes all the elements with an impact on the company’s ability to compete, like suppliers, customers, distributors, competitors and potential competitors.

Most companies can find substantial information about their competitors online, Competitive Intelligence goes beyond such easily accessible, low-hanging fruit. Only a small portion of Competitive Intelligence involves searching the web for information.

Our Competitive Intelligence studies include information and analysis from various sources, including the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records, and public filings. But these publicly accessible information sources are mere starting points. Competitive intelligence also involves investigating the full breadth of a company's stakeholders, key distributors, and suppliers, as well as customers and competitors

Most relevant macro factors that influence the competitive environment include economic, ecological, socio-cultural, political, socio-political, legal and technology challenges that face a company. 

Yellowknife & Partners activities on Competitive Intelligence focuse on turning this external information into the insight required for strategic and tactical decision-making.