Business intelligence is a technology-driven process for analyzing data and presenting information to help executives, managers and other corporate end users make better and informed business decisions.

Business Intelligence tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed insights about the state of the business.

The Business Intelligence market is expected to experience continuous growth as tools increasingly incorporates both Artificial Intelligence and Machine Learning.

Projects very often include some Advanced Analytics, such as Data Mining, Predictive Analytics, Text Mining, Statistical Analysis and Big Data Analytics. 

There is a clear distinction between Business Intelligence and Business Analytics.

Business Intelligence is descriptive, presenting what is happening now and what happened in the past. Business Analytics are related to data analysis techniques that are predictive (what is going to happen in the future) and prescriptive (what you should be doing to get better results).